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Fragrance Creation

Discover the art and science behind crafting unique and captivating scents tailored specifically for your brand.

Creation Process

The creative journey transforms raw materials into stunning fragrances to evoke the senses.

Carefully selected ingredients from a palette of natural and synthetic notes, including essential oils, floral absolutes, spices, woods, and musks are meticulously balanced to craft a harmonious, layered composition.

Through patient trial, testing, and refinement, our perfumers blend and amend proportions, creating a fragrance that delights the senses and leaves a lasting impression.

Creation Process

Applications

Our fine fragrances can be reimaged for perfumes, candles, and diffusers, as well as luxury lotions and soaps.

What works for a fine fragrance may need to be modified for a candle, or skincare product, so formulations are adapted to the medium, ensuring the scent interacts perfectly with heat, water, or skin.

Each scent is perfectly tailored to its purpose, ensuring a fresh, engaging experience every time.

Applications

Blending & Maceration

Like a fine wine, fragrances mature gracefully over time, resulting in a smooth, balanced, and irresistibly captivating perfume. Through blending and maceration, the magic of perfumery comes to life.

Blending is the artful process of combining various scent ingredients, like florals, woods, and spices, into a balanced composition that tells a story.

It's all about experimenting and finding harmony between notes, often through many rounds of fine-tuning. When the blend is perfected, maceration begins, a crucial resting phase where the fragrance ingredients meld together over time, deepening and refining the scent.

Blending & Maceration

Fragrance Strengths & Types

Understanding fragrance strengths is crucial for creating the perfect product. Each application requires specific concentration levels to achieve optimal performance and consumer satisfaction.

Fragrance Concentrations Guide

1-3%
Eau
Fraîche
2-4%
Eau
de
Cologne
(EDC)
2-7%
Body
Mist
2-7%
💆‍♀️
Hair
Mist
5-15%
Eau
de
Toilette
(EDT)
8-10%
🕯️
Candles
15-25%
Eau
de
Parfum
(EDP)
15-30%
🌿
Diffusers
25-35%
Parfum
35-45%
Extrait
de
Parfum

Note: These are typical industry ranges. Actual concentrations may vary based on fragrance profile, regional regulations, and market preferences.

A fragrance or aroma wheel illustrates the relationships between the four main olfactory groups based on their scent similarities and differences.

The wheel is organised into segments, each representing a specific scent category, with adjacent groups sharing common traits. This helps to identify and classify scents, making it easier to understand how fragrances relate to and complement one another.

Fragrance Strengths & Types

Perfume Glossary

Discover the language of scent with our comprehensive fragrance glossary. Learn over 200 perfumery terms including maceration, accords, sillage, and fragrance notes.

Explore Our Fragrance Glossary

Bring Your Fragrance to Life

Once your bespoke fragrance is created, we offer complete manufacturing solutions to bring it to market. Choose from our extensive range of premium perfume bottles and components, or commission custom glass bottles designed exclusively for your brand.

Our precision filling and assembly services ensure consistent quality, while luxury secondary packaging completes your product presentation. For a streamlined launch experience, explore our Launch My Fragrance programme.

Frequently Asked Questions

Find quick answers to common enquiries about this service

The fragrance creation process typically takes 4-8 weeks from initial brief to final formulation. This includes concept development, initial samples, refinement rounds, stability testing, and documentation. Expedited services are available for urgent projects, though this may impact the number of refinement rounds possible.

No, you don't need a specific scent in mind. Our perfumers guide you through a creative brief process, exploring your brand values, target audience, and market positioning. We can work from mood boards, reference fragrances, or completely conceptual ideas to develop your unique scent.

Custom fragrance development costs vary based on complexity, number of revisions, and ingredient quality. Basic development starts from £2,000-£5,000, while luxury fragrances with rare ingredients can cost £10,000+. This fee typically includes 3-5 sample rounds, formulation, stability testing, and full documentation.

Yes, we offer fragrance matching services using gas chromatography analysis and expert perfumer evaluation. We can create similar scent profiles while ensuring your fragrance remains unique and doesn't infringe on existing intellectual property. Note that exact replication is rarely possible or advisable due to proprietary ingredients and legal considerations.

You own the intellectual property rights to fragrances developed exclusively for your brand. The formula remains confidential and will not be used for other clients. We maintain strict NDAs and can provide documentation confirming your ownership of the fragrance IP.

We create all fragrance types including fine fragrances (EDP, EDT, cologne), home fragrances (candles, diffusers, room sprays), personal care fragrances (body care, bath products), and functional fragrances (air care, household). Each application requires specific formulation considerations for performance and regulatory compliance.

Yes, all fragrances are formulated to comply with UK and EU regulations including IFRA standards, REACH requirements, and cosmetic regulations. We provide complete documentation including Safety Data Sheets (SDS), Certificates of Analysis (CoA), allergen declarations, and IFRA conformity certificates.

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