Never Fully Dressed

KeepMe Lifestyle partnered with Never Fully Dressed, a contemporary fashion and lifestyle brand celebrated for its expressive identity and community-driven ethos, to deliver a full-service fragrance and candle project.

The collaboration extended the brand beyond fashion into sensory lifestyle products. Our role was to support Never Fully Dressed from concept through to finished, market-ready products - ensuring that fragrance, candles and packaging aligned seamlessly with the brand’s bold and playful aesthetic.

The Objective
Never Fully Dressed required a trusted partner capable of managing the entire development and production process for both fragrance and candles. The objective was to create products that felt authentic to the brand, delivered consistent quality, and could be produced at scale while maintaining creative integrity.

Our Approach

• Full-Service Candle Production – We managed the complete candle manufacturing process, including vessel sourcing, wax selection, fragrance loading, wicking, pouring, curing and finishing.
• Fragrance Development – Working closely with the brand, we supported scent development to create fragrances that reflected Never Fully Dressed’s personality and lifestyle positioning.
• Componentry & Packaging Support – We supported the sourcing and manufacture of packaging components to ensure cohesion across both fragrance and candle products.
• Filling & Final Assembly – All fragrance and candle products were filled, assembled and delivered retail-ready.
• Production Oversight & Quality Control – Rigorous quality checks were applied throughout to ensure consistency, performance and launch readiness.

The Outcome
The resulting candle and fragrance products extend the Never Fully Dressed brand into a new category with confidence and clarity. Through a fully integrated production approach, the products deliver strong scent performance, refined presentation and reliable consistency - supporting both brand storytelling and commercial success.

Key Deliverables

• Full-service candle manufacturing
• Fragrance development and filling
• Packaging component support
• End-to-end production management and quality assurance

Result
By delivering a complete, full-service solution, KeepMe Lifestyle enabled Never Fully Dressed to successfully expand into fragrance and home scent. The collaboration highlights how integrated development and manufacturing can support lifestyle brands in creating cohesive, high-quality products beyond their core categories.