Maze Moments

In collaboration with Maze Moments, we developed refined primary packaging components for their science-backed haircare range tailored to women navigating hormonal life-stages—starting with prenatal and postpartum. Our task was to deliver physical bottle and closure components that embody the brand’s modern, clinically-grounded ethos.

Maze Moments is a brand built specifically to meet the hair and scalp needs of changing biology, with stringent safety credentials for pregnancy and breastfeeding. Our role was strictly the development and sourcing of the primary packaging—bottles, caps, closures—excluding labelling, colour palette, formulation, and secondary or visual assets.

The Objective
Maze Moments aimed to launch a trustworthy and accessible life-stage-focused haircare platform. The specific challenge for our scope: design and source primary packaging components that contribute to a sense of trust and quality, while enabling the brand to execute its broader design and branding (labelling, palette, visual assets) independently.

The Approach
Working exclusively on physical packaging components, our process included:

• Bottle and Cap Specification – We selected shower-friendly, ergonomically stable bottle formats and compatible caps/closures that fit the brand’s usage context (prenatal/postpartum routines).
• Material & Finishing Guidance – We defined appropriate materials (e.g., durable PET or glass, suitable closure mechanisms) and surface finishes (matte, tactile grip) to meet functional needs (wet-hand use, safe handling) and manufacturing standards.
• Component Supply Coordination – We liaised with manufacturers and suppliers to secure the right tooling, component availability, compatibility with logistics, and compliance with haircare regulatory requirements.
• Fit for Branding Execution – While labelling and colour palette weren’t within scope, we ensured that the chosen components provided appropriate substrate and space for the Maze Moments branding, labelling and design systems to be applied seamlessly by their internal or external brand team.

The Outcome
The delivered primary packaging components – bottles, caps, and closures – successfully support Maze Moments’ launch. They provide a functional and aesthetic foundation that enables the brand’s in-house team to apply their own labelling, colour palette and brand identity. With these components in place, Maze Moments is well-positioned to scale their range and maintain consistency in physical form regardless of future extensions.