GenGlo

KeepMe Lifestyle partnered with GenGlo to support the launch of its new skincare brand, helping bring founder Jessie Goldsmith’s packaging vision to life.

GenGlo is a skincare brand created specifically for tweens and teens aged 8–14. Its approach centres on gentle, effective skincare, with dermatologist-reviewed and patch-tested formulas designed to support young skin without harsh active ingredients. With a focus on accessible routines, skin confidence and age-appropriate products, GenGlo brings a fresh perspective to the youth beauty market.

As a new brand entering the competitive skincare sector, GenGlo needed packaging that reflected its distinctive identity while appealing to its young target audience. KeepMe Lifestyle worked alongside Jessie to support the realisation of that vision, helping translate the brand’s creative direction into product packaging ready for launch.

The Objective

The focus for the project was to help GenGlo establish a distinct visual identity through its product packaging and create a cohesive presentation for its debut skincare range.

As a brand developed specifically for younger consumers, GenGlo needed packaging that felt engaging and approachable without compromising the trust and reassurance expected from a skincare brand focused on sensitive young skin.

KeepMe needed to assist with:

• Bringing the brand vision to life: Translate Jessie’s creative direction into commercially feasible packaging that reflected GenGlo’s personality and values.
• Create a distinctive identity: Help the products stand out within the competitive skincare market while remaining relevant to tweens and teens.
• Building a cohesive range: Support a consistent look and feel across the products within GenGlo’s skincare range.

Our Approach

KeepMe Lifestyle worked closely with Jessie to help bring her packaging vision to life. By collaborating with the brand during its development, KeepMe supported the translation of GenGlo’s identity into a product presentation designed to connect with its intended audience.

For a new skincare brand, packaging plays an important role in communicating personality, positioning and product purpose. KeepMe’s contribution supported GenGlo in developing a visual presentation that complemented its contemporary approach to skincare and its focus on younger consumers.

By working alongside Jessie during the brand’s development, KeepMe Lifestyle contributed to the process of preparing GenGlo’s packaging for its market introduction. This collaborative approach was vital for bringing an important part of the overall brand experience into reality.

The Outcome

GenGlo launched with three core skincare products:

• Foam Wash
• Spot Serum
• Soft Cream

Together, these products form a straightforward three-step routine covering cleansing, targeted breakout care and moisturising. A consistent packaging approach helps bring the range together as a unified brand offering.

The componentry forms an important part of how the brand presents itself to its audience, supporting its required market positioning and helping establish consistency across its core product range. By working with KeepMe Lifestyle to bring her packaging vision to life, Jessie was able to develop this essential element of the brand alongside the wider product and customer experience.

Key Deliverables

• Packaging collaboration and creative support.
• Sourcing and supplying components which fit the brief, and also worked for the intended use of the products
• Packaging presentation for a new skincare brand.
• KeepMe Creative work to ensure that the design and artwork was both attractive to the consumer, and also suitable for use in a setting that uses water and chemicals

Result

Following its launch, GenGlo has continued to build its presence in the beauty market. In 2026, the brand was shortlisted for the Pure Beauty Best New Indie Brand award, marking a further milestone in its development.

The collaboration between KeepMe Lifestyle and GenGlo demonstrates the role that thoughtful packaging and close creative collaboration can play in bringing a new beauty brand to market.

By working alongside Jessie, KeepMe Lifestyle helped bring GenGlo’s packaging vision to life, supporting the presentation of a brand built around gentle, age-appropriate skincare and a simple daily routine.

GenGlo’s subsequent development, including its 2026 Pure Beauty award shortlist, provides a further milestone in the brand’s journey. The collaboration highlights KeepMe Lifestyle’s crucial role in supporting emerging brands as they translate their ideas into a tangible product identity.

Thank you to Jessie for allowing us to be a part of the launch of GenGlo! We can’t wait to see what’s in store for you as you develop!