Barbour

KeepMe Lifestyle partnered with Barbour, an iconic British lifestyle brand renowned for its heritage, craftsmanship and timeless aesthetic, to deliver a full-service fragrance, personal care and GWP programme.

The collaboration supported Barbour’s expansion into fragrance and personal care, translating the brand’s authentic outdoor heritage into sensory-led products. Our role was to manage the complete journey from concept through to finished, market-ready products, ensuring that fragrance, formulations, packaging and GWP items aligned seamlessly with Barbour’s distinctive brand identity.

The Objective

Barbour required a trusted partner capable of delivering end-to-end development and manufacturing across fragrance, personal care and GWP formats. The objective was to create products that felt true to the brand’s heritage, delivered consistent quality, and could be produced at scale while maintaining a premium and authentic brand experience.

Our Approach

• Full-Service Fragrance Development & Manufacturing – We supported fragrance creation and production, ensuring scent profiles reflected Barbour’s lifestyle positioning and brand values.
• Personal Care Formulation & Production – We developed and manufactured a range of personal care products, managing formulation, compliance, filling and finishing.
• Packaging & Componentry Support – We supported the sourcing and manufacture of packaging components to ensure cohesion across fragrance, personal care and GWP items.
• GWP Development & Production – We delivered Gift With Purchase items designed to complement core products while meeting promotional timelines and commercial requirements.
• Filling, Assembly & Quality Control – All products were filled, assembled and quality-checked to ensure consistency, performance and retail readiness.

The Outcome

The resulting fragrance, personal care and GWP products extend the Barbour brand into new lifestyle categories with confidence and authenticity. Through a fully integrated approach, the range delivers refined scent performance, reliable formulations and cohesive packaging that supports both brand storytelling and commercial objectives.

Key Deliverables

• Full-service fragrance development and manufacturing
• Personal care formulation and production
• Packaging and componentry support
• GWP item development and manufacture
• End-to-end production management and quality assurance

Result

By delivering a complete, full-service solution, KeepMe Lifestyle enabled Barbour to successfully expand into fragrance and personal care while maintaining the brand’s heritage-led identity. The collaboration demonstrates how integrated development, manufacturing and GWP execution can support lifestyle brands in building cohesive, high-quality product ranges beyond their core categories.